About me

Felipe Tani

IT Professional | Product (Marketing) Manager | (Scrum) Product Owner

I have a very interesting mix of skills that makes me a very resourceful asset to have on a team.

Experienced IT Project Manager working on big IT projects and also working with ServiceNow, Tririga solution and Oracle Database Performance Tuning.

Extensive experience both as a Product (Marketing) Manager and as a (Scrum) Product Owner working in Telecom, OEM and IT related roles.

Used to a multicultural environment having worked in multiple countries, across different time zones and with virtual teams.

Worked for Fortune 500 companies such as Microsoft, Samsung and others.

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IT Professional working with Tririga on large scale deployments worldwide, data migration from legacy systems into Tririga, performance optimization of Oracle Databases working with different vendors, different system topologies and the rollout of IT devices and services

Product (Marketing) Management skills such as Portfolio Management, Product Lifecycle Management, New Product Introduction, Strategy, Pricing, Channel Management and, Product Development.

Work knowledge of the whole mobile devices value chain, from material suppliers, factory production capacity, inventory management to product sell-through/sell out and after sales process.

Mobile applications development team manager in an Agile environment, experienced both in the roles of a Product Manager, Business Analyst and Product Owner working from the app MRD, defining the priorities of the PBI to the final developed application.

Work Experience

2019 ~ Current position

- ISS A/S, Denmark

Data Team Lead

Data migration activities from customer's legacy system into our FMS@ISS solution. Deep diving into performance improvements for the overall data system from an end-to-end perspective, from Infra system architecture, Oracle database performance optimization, IBM Tririga to FieldFlex.

2018 ~ 2018

- ISS A/S, Denmark

Regional Deployment Lead

Deploying the FMS@ISS 2.0 solution for customers around the globe.

2018 ~ 2018

- Roche Diabetes Care, Spain

Test Coordinator

Building and managing the execution of the System Acceptance Test (SAT) and the User Acceptance Test (UAT) for a new worldwide IT Service Management solution to be implemented by the company.

2017 ~ 2017

- Roche Diabetes Care, Spain

Rollout Project Manager

Made sure Austria, Brazil, and Japan were ready to be rolled out, regarding the infrastructure, comms & training, compatibility testing, userID, and SAP availability. Was on site in the mentioned countries for the project rollout where we successfully migrated from Windows 7 to Windows 10 with new hardware and IT services such as Office 365.

2014 ~ 2016

- Microsoft, Brazil

Product Marketing Manager

Launched and maintained the full portfolio of Lumia mobile phones and its accessories through roadmap strategy, F2F presentation, compete strategy, pricing and go-to-market. Also launched the Nokia X series to our market. Liaising with the whole value chain inside the company from package design to sales team. A strong network of Telco companies and big retail clients and VoC report to the HQ to negotiate the country needs.

2013 ~ 2014

- Samsung, Brazil

Product Marketing Manager

Mobile devices portfolio for the big retailers and distributors in the country managing new product introductions with market opportunity building a demand driven supply (sell-through data). Marketing Requirements on applications for R&D and decision making regarding product positioning and advertisement campaigns.

2010 ~ 2013

- LG Electronics, Brazil

Software Product Manager

Created the Contents, Applications & Services team in Brazil inside R&D Lab and the main focus was to create applications for Latin American market. Made partnerships with local or global content providers such as Kaspersky Anti-Virus, Whatsapp, Box and Facebook to boost our sales numbers.

2008 ~ 2010

- LG Electronics, Brazil

Product Supervisor

Portfolio of mobile devices for all Telco and Retailers in the country and the pre-sales portfolio presentation. New product introduction and channel strategy.

2004 ~ 2008

- Telefonica, Brazil

Product Marketing Manager

Liaising with the OEMs aiming for product development and compliance with the company´s launch strategy. Technical Specification for development and purchase of mobile devices and for data services.

2002 ~ 2003

- Okayama Industrial Technology Center, Japan (岡山県工業技術センター)


Worked on research and consulting to companies at the final stage of development of their products, such as Mazda and Sanyo.

2002 ~ 2002

- ABB - Asea Brown Boveri, Brazil


Design and development of dry-type resin encapsulated power transformers ranging from 750kVA to 2MVA.

Education & Certifications


F160380AA-101/124 - Microsoft Visual C ++


Certification issued by Ministerio de Empleo y Seguridad Estatal de España


EU General Data Protection Regulation Foundations


Certification issued by IBITGQ #986706 (GDPR F)


Professional Scrum Product Owner


Certification issued by Scrum.org #302298 (Certified Professional Scrum Product Owner)


Digital Marketing

IAB Spain

Certification issued by IAB Spain


MTA: Database Fundamentals (SQL)


Certification issued by Microsoft #F630-4847


MTA: Software Development Fundamentals (C#)


Certification issued by Microsoft #F597-3930


Master in Business Administration


Diploma issued by the Fundação Getúlio Vargas from São Paulo, Brazil


Bachelor of Electrical Engineering

UFSC - Universidade Federal de Stanta Catarina

Graduated from the Santa Catarina State Federal University in Brazil

Projects & Launched Products

Just a sample of the products I managed and the projects I was involved in

Get in touch

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